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Scaling Without Slowing Down
SANTONASTASSO ENTERPRISES
A Restaurant Franchise
When POWER began working with Santonastasso Enterprises, they owned 10 McDonald’s locations. Just three and a half years later, that number has nearly tripled. They are now at 28 stores and still growing.
We’ve led the marketing deployment and activation for 17 acquisitions in a single 12-month cycle, creating everything from internal team assets to external communications that introduced Santonastasso Enterprises to new communities across the Greater Pittsburgh Area. Our work has allowed every new location to feel like part of the neighborhood from day one.
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Paid Advertising
Rapid growth brings big opportunities, but also big challenges. For Santonastasso Enterprises, one of the biggest hurdles was staffing newly acquired locations quickly with the right people. With acquiring 17 new stores in just 12 months, they needed a consistent flow of quality applicants to keep operations running smoothly and maintain the McDonald’s standard of service.
That’s where POWER stepped in.
We launched targeted recruiting ad campaigns designed to reach and attract strong candidates for both crew and manager positions. By combining precise audience targeting with compelling creative, we not only filled positions, but also we improved retention across the board.
DRIVING REAL RESULTS
120+
Candidates
-30%
Turnover Rate
When you're scaling fast, the right people make all the difference — and POWER delivered. In just six months, our targeted ad campaigns generated 120+ qualified candidates across both crew and management roles, which ensured a steady stream of applicants during a critical growth phase. More importantly, those hires stuck. With a 30% reduction in turnover, the franchise saw improved team stability, smoother operations, and a better customer experience across its rapidly expanding footprint.
POWER helped Santonastasso by building the foundation for long-term operational success during record-setting growth.
Social Media Marketing
When you’ve been serving Pittsburgh for over four decades, people know your name. But with 28 McDonald’s locations and a deep commitment to community, the Santonastasso family was looking for more than just name recognition. Their goal was to dominate local brand awareness and visibility.
POWER launched a strategic organic social media campaign that amplified their voice, celebrated their local roots, and reminded Pittsburgh that McDonald’s is more than just a quick meal, it’s an essential part of the community.
DRIVING REAL RESULTS
+493%
Views
2x
Engagement
978
Followers
The results were game-changing for Santonastasso's social presence. Through POWER’s expertise, the Santonastasso family gained more loyalty, more visibility, and more momentum for their McDonald’s franchise empire.
What Our Clients Are Saying
"The POWER Marketing team is fantastic! They are so hands on and do a great job at bringing my vision to life. I can’t recommend their services enough."
Toni Hower
Franchise Owner
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"POWER Marketing Company is simply Best in Class! As a start up franchise company, we struggled to procure a quality lead generation and digital marketing source until we were introduced to Colton and his team. They've taken Jump Start Sports to a new level!"
David Rhodehamel
Franchise Development Officer
"POWER Marketing is responsive and easy to work with. Colton is intuitive and insightful providing suggestions to optimize campaigns."
Dave Weaving
Franchise Owner
Working with Franchises
We specialize in digital marketing solutions that drive growth and engagement for franchises at both the corporate and individual franchisee levels. From franchisee acquisition campaigns to consumer-focused brand awareness, we provide a full suite of services, including paid advertising, organic social media, email marketing, and website optimization, to boost brand visibility, attract franchise prospects, and engage local communities.
The POWER approach combines strategic audience targeting, data-driven insights, and compelling storytelling to create impactful campaigns that resonate with both prospective franchisees and consumers. Franchise clients trust us to elevate their reach, support expansion goals, strengthen performance at the local level, and deliver measurable results system-wide. Our operational efficiency enables us to deliver enterprise-wide marketing that remains cost-effective and locally optimized.