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Growth Starts With the Right Team
Meet the Leadership Team
We are dedicated to innovation and relentless in our focus on helping franchises grow. Through tailored strategies and a commitment to maximum ROI, we scale brands, strengthen operations, and fuel expansion. Every team member plays a role in that mission, bringing unique talents and an unwavering drive to deliver creative, impactful marketing that powers franchise success.
David Siroty
Director of Franchise Development
David brings more than 35 years of marketing and communications expertise to POWER Franchise Engine, with a career that spans global brands, media, sports, and education. Known for his people-first approach, he has earned awards from PR News and the Public Relations Society of America for campaigns that consistently exceeded goals through integrated strategy.
For him, developing growth strategies that combine creativity, clarity, and execution is about fueling long-term success across franchise systems.
Colton Hower
Director of Marketing
Colton drives the strategic vision behind POWER Franchise Engine, leading the charge in helping brands scale with precision and impact. With a relentless focus on growth, he sets the pace for the team, ensuring every campaign is built on innovation, efficiency, and measurable results. His leadership has helped franchises expand faster, recruit stronger, and dominate their markets.
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For him, scaling franchises isn’t just business, it’s about building powerhouse teams and fueling long-term success.
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Rocco Maue
Director of Operations
Rocco brings an engineer’s precision and a systems expert’s mindset to every aspect of POWER Franchise Engine. He oversees the agency’s digital infrastructure, platform integrations, and technical operations, ensuring campaigns run seamlessly from the inside out. His focus on automation, analytics, and backend optimization allows POWER to deliver results that are not only impactful but scalable across multiple franchise locations.
For him, operational excellence is about building systems that fuel long-term franchise growth.
Melissa Drake
Director of Strategy & Execution
Melissa brings a seasoned and strategic perspective to POWER’s communications discipline. She has led marketing and communications teams for some of the most complex organizations in the world. Her work has spanned marketing, sales, advertising, PR, social media, and internal communications, all aimed at driving brand growth and strengthening organizational reputation.
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For her, bringing a depth of strategic insight that elevates every franchise brand she touches is the key to success.
Danny Dahms
Director of Account Management
Danny has established himself as a key contributor and manages communications for some of the largest franchise brands in the POWER network. He blends modern media strategy with strong client management to deliver clear, consistent, and impactful messaging. His ability to simplify complex ideas and communicate with clarity makes him an essential part of POWER’s storytelling and strategy team.
For him, setting integrated communications plans and leading media outreach ensures that every initiative is aligned with brand goals and built to support franchise growth.
Zoe Frantz
Head of Digital Media
Zoe leads the creative team behind POWER Franchise Engine, shaping how franchise brands look, feel, and connect with their audiences. From social media and web design to email campaigns, blogs, and brand storytelling, she oversees the full spectrum of content and creative strategy. Every piece of work is designed to both capture attention and align seamlessly with client goals, ensuring franchises stand out in crowded markets.
For her, driving social media strategy and reporting with a sharp eye for detail is about offering visibility, engagement, and growth across every franchise brand POWER touches.
Marissa Pritts
Head of Advertising
Marissa directs paid media campaigns across Meta, Google, and LinkedIn with a sharp focus on ROI and performance. Her data-first approach combines smart targeting, audience testing, and continuous ad refinement to ensure every campaign delivers measurable results. From top-of-funnel awareness to bottom-of-funnel conversions, she builds strategies that drive growth and maximize return for franchise partners.
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For her, bridging creative and strategic execution is about ensuring campaigns not only perform, but also resonate, allowing franchises to scale with confidence.
Elijah Edwards
Head of Account Coordination
Elijah brings a modern, creative, and strategic approach to storytelling. Since joining the team, he has focused on shaping narratives that strengthen brand identity, deepen audience connection, and support franchise growth.
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For him, ensuring that every piece of content aligns with brand goals and resonates across audiences allows him to blend creativity with strategic insight helps franchise partners communicate their message with clarity and impact.
